摘要
随着时代进步、科技创新以及社会经济的不断发展,出行因为有了汽车的加入而变得更加便捷,因此对汽车的需求逐渐增大,舒适、性价比高的汽车就成了人们的首选。而汽车价格在汽车市场营销中是一个重要的因素,他会直接影响到汽车产品在市场中能否被接受,影响生产者是否能获得最大盈利,同时还会影响消费者是否有能力购买以及消费者是否愿意购买。本文数据是某汽车公司为了顺利进入美国市场,对影响美国市场的汽车定价因素的研究。通过对定价因素的影响分析,汽车研究人员可以合理设计汽车,这样更有利于对汽车产品的定价,能够更好地制定销售策略,以获得最大的价值。
With the progress of the times, technological innovation and the continuous development of social economy, travel has becomes more convenient because of the addition of cars. Therefore, the demand for cars gradually increases, and comfortable and cost-effective cars have become people’s first choice. Automobile price is an important factor in automobile marketing. It will directly affect whether automobile products can be accepted in the market, whether producers can get the maximum profit, and whether consumers are able to buy it and whether consumers are willing to buy it. The data of this paper is a study of the automobile pricing factors affecting the American market in order to enter the American market smoothly. By analyzing the influence of pricing factors, automobile researchers can reasonably design cars reasonably, which is more conducive to the pricing of automobile products and can better develop sales strategies to obtain maximum value.
出处
《统计学与应用》
2022年第4期832-844,共13页
Statistical and Application