疫情后时代大学生餐饮消费状况调查分析

Investigation and Analysis on the Consumption of Catering among College Students in the Post Epidemic Era

本调查以在校大学生为研究对象,以“问卷星”为研究载体,借助结构方阵模型的研究方法开展了了解影响后疫情时代大学生餐饮消费意愿的因素的实证研究。研究发现,“个人需求”、“社会规范”和“安全意识”是三类强影响因素,据此从影响大学生餐饮消费需求偏好的具体因素中提出关于建立广纳大学生消费的餐饮业,打通又一消费热点的建议。

This survey takes college students as the research object, uses “Sojump” as the research carrier, and uses the structural equation model to carry out an empirical study on the factors affecting the willingness of college students to consume catering in the post-epidemic era. The study found that “personal needs”, “social norms” and “safety awareness” are three strong influencing factors. Based on this, suggestions are proposed from the specific factors that affect the preferences of college students’ catering consumption demand, to establish a catering industry that caters to college students and tap into another consumption hotspot.