基于AHP法的晋商文化景观旅游竞争力评价

Evaluation of Tourism Competitiveness of Shanxi Commercial Culture Landscape: Based on AHP Method

晋中市是晋商文化的发源地,分布着众多至今保存完好的晋商文化景观,其中以“四大城” (太谷城、平遥古城、祁县历史文化名城和榆次老城)、“六大院” (榆次常家庄园、祁县乔家大院、渠家大院、灵石王家大院、太谷曹家大院、太谷孔祥熙宅院)最为著名。同时诸多的晋商文化景观也存在着同质化严重、风格不显著、效益产出低下的问题。基于此,研究综合了20位相关领域人员的认知情况,构建了晋商文化旅游景观的旅游竞争力评价指标体系,并对10大晋商文化旅游景观的竞争力进行测算与分析。研究发现,基于AHP法的晋商文化旅游景观的旅游竞争力评价指标体系不仅能够反映各旅游目的地的旅游竞争力,还为其旅游竞争力的提升与旅游业的可持续发展指明了方向,即提高景观知名度、凸显自身特色、改善交通通达度,同时更要注重生态环境的保护。

Jinzhong City is the birthplace of Shanxi commercial culture, with many well-preserved Shanxi commercially cultural landscapes, among which “Four Great Cities” (Taigu City, Pingyao Ancient City, Qi County and Yuci Old Town), “Six Great Courtyards” (Chang Courtyard, Qiao Courtyard, Qu Courtyard, Wang Courtyard, Cao Courtyard, Kong Xiangxi House) are the most famous. At the same time, many of Shanxi commercially cultural landscapes also have problems of severe homogeniza-tion, lack of style and low yield of benefits. Based on this, the study integrated the cognitive situation of 20 people in related fields, constructed the tourism competitiveness evaluation index system of Shanxi commercially culture tourism landscape, and calculated and analyzed the competitiveness of the top 10 Shanxi commercially culture tourism landscape. It is found that the evaluation index system of tourism competitiveness of Shanxi commercially culture tourism landscape based on AHP can not only reflect the tourism competitiveness of various tourism destinations, but also point out the direction for the improvement of tourism competitiveness and sustainable development of tourism, that is, to improve the visibility of the landscape, highlight their own characteristics, improve traffic accessibility, and pay more attention to the protection of ecological environment.