北京博物馆夜游需求分析与发展建议

Demands Analysis and Development Suggestions for Museum Night Tour in Beijing

基于北京市博物馆数量众多的优势及夜间消费发展趋势,文章就公众对博物馆夜间旅游的需求展开调研。调研反馈主要来自“90后”和“80后”,反应了北京年轻群体对博物馆夜游的需求。根据夜游需求,文章从博物馆和政府两个层面提出博物馆夜游的发展建议。博物馆层面包括:创新夜游主题、打造互动体验项目、利用新媒体引导公众需求、保障馆内工作人员利益。政府层面包括:针对博物馆捐赠扩大免税额度;加强城市夜游服务体系建设;成立夜间经济工作委员会。希望研究对北京博物馆夜游的常态化发展提供参考。Based on the advantage of numerous Museums in Beijing and the development trend of night consumption, this paper investigated the public demands for Museum Night Tour. The feedbacks mainly came from “post-90s” and “post-80s”. They reflected the demands of young people in Beijing for Museum Night Tour. According to the demands, this paper put forward suggestions from the perspectives of the museum and the government. From the perspective of the museum, it included strengthening unique Night Tour theme, creating interactive experience projects, using new media to guide public demands, and protecting the interests of the staff in museums. From the perspective of the government, it included adjusting the tax policy of museum donation, strengthening the construction of night tour service systems, establishing Night Economic Working Committee. It is hoped that the paper will provide a reference for the normalized development of the Museum Night Tour in Beijing.