国内外康养旅游研究进展与前瞻

Research Progress of Wellness Tourism at Home and Abroad

随着生活水平的提高和生活条件的改善,人们对健康的重视程度越来越高,作为将健康产业和旅游业巧妙融合的新业态——康养旅游,近年来受到旅游爱好者的极大欢迎。康养旅游给游客带来的不仅是旅游体验,还有保养身体、修身养性的方法,因此受到国内外学者的广泛关注。但由于地区发展历程和学者思维方式的不同,国内外康养旅游的研究进展和现状存在着差异,本文主要就国内外康养旅游有关的文献进行梳理和分析,从康养旅游的文献研究概况、康养旅游的内涵、康养旅游的构成与功能、以及康养旅游者的动机与行为意向这四个大的方面来分别展开论述,从而发现国内外学者在这些研究内容上存在的具体差异,以期能学习国外发展康养旅游的成功经验,从而能丰富我国康养旅游研究的理论基础,并且能为我国开辟康养旅游市场、提升国民康养意识提供经验指导。

With the improvement of living standards and living conditions, people pay more and more atten-tion to their health. As a new form of business that integrates health industry and tourism industry, wellness tourism has been greatly welcomed by the tourism lovers in recent years. Wellness tourism brings tourists not only travel experience, but also the ways to maintain their health and cultivate their morality. Therefore, it is widely concerned by scholars at home and abroad. But due to the regional development and scholars which have different ways of thinking, wellness tourism at home and abroad has differences in research progress and status, this article mainly combs and analyzes the domestic and foreign literature related to wellness tourism, and it is divided into four main aspects to develop the discussion. It includes the overview of literature research, the conno-tation of wellness tourism, the composition and function of wellness tourism, as well as the moti-vation and behavior of wellness tourists, therefore, we can see the differences between domestic and foreign scholars in these research contents, in order to learn the successful experience of overseas development in wellness tourism, thus can enrich our theoretical basis of tourism re-search. It can also provide experience guidance for China to open up the wellness tourism market and enhance the national health care awareness.