文旅融合背景下我国博物馆旅游发展的问题和对策

Problems and Countermeasures of Museum Tourism Development in China under the Background of Integration of Culture and Tourism

“十四五”时期文旅融合发展成为必然趋势,文化和旅游的融合使两大产业不断壮大,互通互惠。博物馆旅游以文旅融合见长,集文化性、体验性于一体,越来越成为大众旅游的新宠。文章对我国博物馆旅游现状进行分析,阐明目前存在的问题,并就此探索博物馆在推动文旅融合方面新的发展路径,以满足游客的个性化、创新化需求。

During the 14th Five-Year Plan period, the integration of culture and tourism has become an inev-itable trend, and the integration of culture and tourism has made the two major industries grow stronger and mutually beneficial. Museum tourism is characterized by the integration of culture and tourism, integrating culture and experience, and has increasingly become the new favorite of mass tourism. This paper analyzes the current situation of museum tourism in China, clarifies the existing problems, and explores the new development paths of museums in promoting the inte-gration of culture and tourism, so as to meet the individualized and innovative needs of tourists.