会展旅游的影响及对策:以天津国家会展中心为例

The Influence and Countermeasures of Exhibition Tourism: Taking Tianjin National Convention and Exhibition Center as an Example

会展旅游是城市经济发展的“晴雨表”和“助推器”,为地方发展带来巨大的经济社会影响。2020年以来,新冠肺炎疫情的爆发对会展业与旅游业的发展造成重创,会展旅游业一度遭遇停摆。随着国内疫情的逐渐好转,如何恢复会展旅游的影响力、推动会展旅游进入新的发展阶段成为目前国内外学者讨论的重要议题。本文对我国会展旅游发展现状进行论述,从经济影响、社会影响、文化影响和负面影响四个方面对会展旅游的影响进行分析,同时以天津国家会展中心为例,在SWOT分析基础上,从优化会展旅游产业链、打造会展旅游品牌、加大营销宣传力度、加强危机事件防范等四个角度,为后疫情时期会展旅游的管理创新提出具有针对性、可操作性的对策建议。

MICE tourism is the “barometer” and “booster” of urban economic development, which brings great economic and social influence to local development. Since 2020, affected by the COVID-19 epidemic, the national exhibition industry and tourism industry have suffered heavy losses, and the MICE tourism has once been suspended. With the gradual improvement of the domestic epidemic situation, how to restore the influence of MICE tourism and promote MICE tourism to enter a new stage of development has become an important topic discussed by domestic and foreign scholars. This paper discusses the development status of MICE tourism in China, analyzes the influence of MICE tourism from four aspects: economic influence, social influence, cultural influence and negative influence, and expounds the significance of developing MICE tourism. At the same time, taking Tianjin National Convention and Exhibition Center as an example, based on SWOT analysis, this paper puts forward targeted and operable countermeasures and suggestions from four perspectives: optimizing the MICE tourism industry chain, building MICE tourism brands, increasing marketing and publicity efforts, and strengthening the prevention of crisis events.