乡村旅游市场的营销现状及策略分析

Analysis on the Marketing Status and Strategies of Rural Tourism Market

近年来,随着京津冀一体化发展进程加快,乡村旅游产业已逐步成为廊坊市旅游产业的重要组成部分。但是面对游客需求的不断变化以及京津周边旅游项目选择的日益多样化,廊坊市的乡村旅游产业在发展过程中将面临更大的挑战。本文以廊坊市乡村旅游市场为例,重点分析乡村旅游市场营销的目前状况,并对将来乡村旅游产业的发展方向以及市场营销的新思路进行探讨。如何将乡村旅游产业做精做强,市场营销策略非常重要,以目前的营销手段而言,对乡村旅游业的可持续发展有很大制约。因此,对于廊坊市乡村旅游产业而言,分析其营销策略,对增强乡村旅游竞争力、促进当地百姓增收、促进京津冀一体化发展等,都有重要意义。

In recent years, with the accelerated development process of Beijing-Tianjin-Hebei integration, the rural tourism industry has gradually become an important part of the tourism industry in Langfang. However, the rural tourism industry in Langfang will face greater challenges in the process of development with the changing needs of tourists and the increasingly diverse choices of tourism projects around Beijing and Tianjin. Taking the rural tourism market of Langfang City as an example, this paper focuses on analyzing the current situation of rural tourism marketing, and discusses the development direction of the rural tourism industry in the future and the new ideas of marketing. How to make the rural tourism industry more refined and stronger, the marketing strategy is very important. In terms of the current marketing means, the sustainable development of rural tourism has great constraints. Therefore, for the rural tourism industry in Langfang City, it is of great significance to analyze its marketing strategy, enhance the competitiveness of rural tourism, promote the income of local people, and promote the integrated development of Beijing, Tianjin and Hebei.