后疫情时代大数据在旅游景区发展中的应用研究——以白石山风景区为例

Research on the Application of Big Data in the Development of Tourist Attractions in the Post-Epidemic Era —Taking Whitestone Mountain Scenic Spot as an Example

新冠肺炎疫情的到来使得旅游业遭受到了前所未有的冲击,在后疫情时代,旅游景区的发展也面临着巨大的挑战。本文首先分析了大数据对旅游景区发展的有利影响;其次,对后疫情时代旅游景区面临的困境与挑战进行了剖析;最后,以白石山风景区为例,探究了后疫情时代大数据在旅游景区发展中的应用策略,以期推动景区的可持续发展。

The arrival of the COVID-19 epidemic has caused an unprecedented impact on the tourism industry. In the post-epidemic era, the development of tourist attractions is also facing huge challenges. This paper first analyzes the beneficial impact of big data on the development of tourist attractions. Secondly, the difficulties and challenges faced by the tourist attractions in the post-epidemic era were analyzed. Finally, taking Whitestone Mountain Scenic Spot as an example, the paper explored the application strategy of big data in the development of tourist attractions in the post-epidemic era, in order to promote the sustainable development of tourist attractions.