老年游学项目的设计及推广——以河北茶文化为例

Design and Promotion of Senior Study Tour Programs—Taking Tea Culture in Hebei Province as an Example

目前,老年游学发展探索已步入实践阶段,我国也在老年游学领域开展相关探索。然而众多老年游学项目在具体执行时遭遇了诸多挑战,这些挑战亟需通过研究加以应对和解决。茶对人体有着多种益处,许多老年人有饮茶的习惯,茶对他们有着天然的吸引力,因此,将茶文化融入老年游学项目的研究具有重大意义,而河北的茶文化具有悠久的历史且影响深远。河北有着深厚的茶文化,将其与老年游学项目结合有利于老年游学项目的完善。本论文首先对与老年游学相关的资料进行综述,总结老年游学的定义、意义价值和存在的问题,然后总结出河北茶文化历史悠久、影响深远、茶产业发展势头强盛的特点,最后在此基础上提出老年游学项目的设计推广建议。

At present, the development of elderly study tour has stepped into the practical stage, our country also in the field of elderly study tour exploration. However, many elderly study tour projects in the specific implementation of the encountered many challenges, these challenges need to be addressed and solved through research. This paper firstly summarizes the related information and elderly study tour, summarizes the definition of elderly study tour, significance and value and existing problems, and then summarizes the Hebei tea culture has a long history, far-reaching influence, the characteristics of the strong momentum of the development of the tea industry, finally put forward on this basis, the design and promotion of the elderly study tour project suggestions.