石家庄市正定古城樱花小镇乡村旅游业发展现状及对策研究

Research on the Development Status and Countermeasures of Rural Tourism in Sakura Town, Zhengding Ancient City, Shijiazhuang City

本文旨在通过对正定古城樱花小镇的乡村旅游业发展现状进行全面分析,以期为乡村旅游业的健康发展提供有益参考。采用实地调查法和问卷调查法对旅游资源、产业链完整性、接待能力及游客满意度等方面进行量化分析。通过研究发现樱花小镇存在基础设施相对落后、市场营销不到位和旅游人才匮乏的问题,并就出现的问题提出了相应的对策,如完善基础设施建设、扩大市场营销幅度、做优规划建设和旅游人才以及开发创新乡村旅游产品等等。本研究不仅为正定古城樱花小镇的乡村旅游业提供了一些发展对策和建议,也为其他类似乡村旅游景点的可持续发展提供了参考。The objective of this paper is to undertake a thorough analysis of the present status of rural tourism in the Sakura Town of Zhengding Ancient City, with the intention of furnishing valuable insights for the wholesome growth of the rural tourism sector. Empirical investigation and questionnaire-based surveys are utilized to statistically assess various facets like tourism resources, the completeness of the industrial chain, reception capabilities, and visitor satisfaction levels. The findings reveal that Sakura Town grapples with challenges such as inadequately developed infrastructure, insufficient marketing efforts, and a dearth of tourism professionals. Remedial measures are suggested in response to these challenges, encompassing the improvement of infrastructure facilities, broadening the scope of marketing endeavors, refining planning and construction projects, cultivating tourism expertise, and innovating in rural tourism product offerings. This research contributes not merely by presenting developmental strategies and recommendations tailored to Sakura Town in Zhengding Ancient City’s rural tourism scene but also by offering a blueprint for sustainable progress to analogous rural tourist destinations.