北京与台湾乡村旅游创意提升发展比较研究

The Comparative Study on the Creative Promotion Development of Rural Tourism of Beijing and Taiwan

以文化创意产业的思维与生产模式融入乡村旅游的融合发展,是提升乡村旅游品质与效益的基本方向之一。台湾乡村旅游的发展已积累了一定的经验,文化创意价值体现较为充分。通过对比研究发现,北京乡村旅游的创意提升与台湾存在文化、市场、政策等方面的显著差异。大陆的优势在于深厚多元的文化、快速成长的市场和创意阶层,以及政府力量等方面,但在土地政策、农户的意识和素质、资本力量等方面有局限。北京一方面应借鉴台湾地区的发展经验,另一方面更应发挥自身优势走出新的道路来。

The development of rural tourism, which applied the thinking and the mode of production of the cultural creative industry, is one of the basic directions that can improve the quality and efficiency of rural tourism. The development of rural tourism in Taiwan has accumulated some experience;cultural and creative value is more fully reflected. Through the comparative study, Beijing and Taiwan have different policy, culture, resources and other conditions in the creative promotion development of rural tourism. The advantages of mainland lie in the deep cultural diversity, the rapid growth of the market and the creative class, as well as government forces, but there are lim-itations in the land policy, the consciousness and quality of the farmers, and capital strength, etc. Beijing should learn from the experience of the development of the Taiwan Region, on the other hand should give full play to its advantages to get out new roads.