传统村落乡愁景观旅游者感知的维度及其影响因素研究——以岳阳张谷英村为例

Research on Dimensions and Influential Factors of Tourists’ Perception of Nostalgia in Traditional Village—Taking Zhang Guying Village of Yueyang City as an Example

传统村落中丰富的文化与自然资源是旅游者乡愁情感的重要依托。本文以湖南省岳阳市张谷英村为案例研究地,采用问卷调查法探索传统村落乡愁景观的旅游者感知状况。研究结果表明传统村落乡愁景观的旅游者感知包括场所与用具、民俗活动、建筑与环境三个维度,旅游者对“建筑与环境”维度认同度最高、对“民俗活动”维度认同度较低,旅游者的人口统计因素与旅游行为变量对其乡愁景观感知具有显著影响。提出了乡愁氛围营造、民俗文化展现、体验产品开发等传统村落旅游景区乡愁景观的建设策略。

The rich cultural and natural resources in traditional villages are an important support for tourists’ nostalgia. Taking Zhangguying village in Yueyang city, Hunan province as the case study site, this paper uses questionnaire survey to explore tourists’ perception of nostalgia landscape in traditional villages. The research results show that the traditional village nostalgia landscape perception of tourists includes three dimensions—place and utensil, folk activities, architecture and environment. Tourists have the highest degree of recognition on the dimension of “architecture and environment” and the lowest on the dimension of “folk activities”. The demographic factors of tourists and tourist behavior variables have a significant influence on the nostalgia landscape perception. The construction strategies of nostalgia landscape in traditional village scenic spots are put forward, such as creating homesickness atmosphere, displaying folk culture and developing experience products.