“中医进万家”微信公众号调查报告

Investigation Report on “TCM Spread Widely” WeChat Official Account

中医药是我国宝贵的非物质文化遗产,也是优秀传统文化的瑰宝。在传播媒介不断发展的今天,中医文化的传播拥有了新的技术条件,同时也面临着新的问题。在此背景下,本文旨在探讨目前中医文化传播出现的问题,并探寻如何借助新的媒体技术手段来更好地传播中医文化。

Traditional Chinese medicine is a precious intangible cultural heritage and a treasure of out-standing traditional culture. With the continuous development of the media, the dissemination of traditional Chinese medicine culture has new technical conditions, but also faces new problems. In this context, this paper aims to discuss the current problems in the communication of traditional Chinese medicine culture and explore how to spread traditional Chinese medicine culture better with the help of new media technology.