博物馆视角下推进行业教育科普化的可行性分析——以北京汽车博物馆为例

Feasibility Analysis of Promoting the Science Popularization of Industry Education from the Perspective of the Museum—Taking the Beijing Automotive Museum as an Example

目前,行业博物馆是我国发展势头较为突出的博物馆类型之一,它以特有的方式传播行业知识,在我国文化建设中,特别是科学文化知识普及的过程中有着重要意义。但就其受众人群来说,更多的偏向知识型、专业型人才,而对于诸如青少年这类人群的吸引力不足。本研究通过重新梳理行业博物馆的特征,结合青少年接受博物馆教育的特点,并广泛学习国内外成功的行业博物馆建设模式,针对北京汽车博物馆建馆单纯偏重技术流的现状,从展陈内容、展陈方式、展陈目的等角度,提出了有助于北京汽车博物馆进一步发展的“5I”模式,即Individuality (个性化)、Intelligentise (智能化)、Immersion (沉浸式)、Interaction (互动性)、Integration (一体化)。试图立足于全球的视野,讲好中国汽车行业故事。

At present, the industry museum is one of the types of museums with a relatively prominent development momentum in China. It spreads the industry knowledge in a unique way, which is of great significance in China’s cultural construction, especially in the process of popularizing scientific and cultural knowledge. However, in terms of its audience, more people are more knowledge-oriented and professional talents, and they are not attractive to people such as teenagers. This study, by reorganizing the characteristics of industry museums, combined with the characteristics of teenagers receiving museum education, and extensively learn the success-ful industry museum construction mode at home and abroad, in view of the fact that the Beijing Automobile Museum simply focuses on technology flow, from the perspective of the content, way and purpose of the exhibition, and proposes a “5I” model which is conducive to the further development of Beijing Automobile Museum, namely Individuality (personalized), Intelligentise (intelligent), Immersion (immersive), Interaction (interactive), Integration (integrated). Try to tell a good story of China’s auto industry from a global perspective.