甘肃漳县的井盐产品转型升级研究

Research on Transformation and Upgrading of Well Salt Products in Zhangxian County, Gansu Province

曾几何时,漳县凭借着井盐闻名陇西,一度振兴了当地的经济、教育和文化交流的发展。但是由于井盐产品的营销方式及包装落后、品种单一和深井盐开发成本高等问题使得其在盐产品市场中的份额和知名度不断降低。本文旨在通过借鉴国际盐产品转型经验、结合当下数字化营销模式和融合漳县人文特色实现井盐产品的优化升级研究。

Once upon a time, Zhangxian County was famous for its well salt, which once revitalized the devel-opment of local economy, education and cultural exchange. However, due to the backward market-ing mode and packaging of well salt products, single variety and high development cost of deep well salt, its share and popularity in the salt product market are constantly reduced. This paper aims to study the optimization and upgrading of well salt products by drawing lessons from the transfor-mation experience of international salt products, combining the current digital marketing model and integrating the humanistic characteristics of Zhangxian.