媒体关注与重污染企业创新

Media Focus and Innovation in Heavily Polluting Enterprises

现代信息技术高速发展,媒体在各类信息的传播中充当着愈发重要的角色,逐渐在企业的创新转型中发挥其独特的监督管理作用。其中,重污染企业作为制造业的重要组成,面临的技术创新与企业升级转型任务更加艰巨。在此背景下,本研究从探究媒体关注对重污染企业创新的影响出发,基于媒体影响的双重性,即监督治理效应及市场压力学说,采取869家沪深A股上市重污染企业2011~2018年的相关数据,通过查阅已有文献与实证分析相结合的方法,研究媒体相关报道如何作用于重污染企业推进技术革新。结果表明:媒体关注与企业R&D投资显著正相关,即媒体关注程度越高,越有利于企业开展创新研发活动。在进一步细分媒体报道类型后,研究发现带有不同感情色彩的媒体关注对企业创新会产生不同的影响。正面的媒体报道能够起到最佳的治理作用,中性媒体报道效果稍差,而负面媒体报道则并不能够对企业创新研发活动起到明显的促进作用。本研究致力于通过相关研究,丰富媒体影响公司行为的文献,提升媒体企业监督模式的运行效率,加快推动企业技术创新。

With the rapid development of modern information technology, the media plays an increasingly important role in the dissemination of various information, and gradually plays its unique supervision and management role in the innovation and transformation of enterprises. As an important component of the manufacturing industry, heavy polluting enterprises face the task of technological innovation and enterprise upgrading and transformation that is even more arduous. Against this background, this paper explores the impact of media attention on the innovation of heavy-polluting enterprises, based on the dual nature of media influence, that is, the theory of supervision and control effect and market pressure. By consulting existing literature and empirical analysis, this paper studies how media reports act on heavy-polluting enterprises to promote technological innovation. As a result, there is a significant positive correlation between media attention and R&D investment, that is, the higher the media attention, the more conducive to innovative R&D activities. After further subdividing the types of media reports, the study found that media attention with different emotional colors will have different effects on enterprise innovation. Positive media reports can play the best role in governance, neutral media reports are slightly poor, while negative media reports cannot play a significant role in promoting innovative R&D activities. This paper is devoted to enriching the literature of media influencing the behavior of the company through relevant research, improving the operation efficiency of the supervision mode of media enterprises, and speeding up the promotion of technological innovation of enterprises.