摘要
在开平当地有着“无鹅不成宴”一说,开平马岗鹅有着近百年的历史,除了自身经济价值外,还是当地颇具特色的美食标签。本文以开平马岗鹅文化为研究方向,对其文化在空间中的商业运用进行研究探讨,并结合广州梁氏鹅城餐饮项目,通过品牌策划、空间设计、运营推广,以视、嗅、听、味、触五感体验来诠释开平马岗鹅文化在空间中的商业运用。
In Kaiping local, there has a “no goose not a feast” said, Kaiping Magang goose has a history of nearly a hundred years, in addition to its own economic value, or the local unique food label. This paper takes Kaiping Magang Goose culture as the research direction, studies and explores the commercial application of its culture in space, and combines the food and beverage projects of Liang’s Goose City in Guangzhou, through brand planning, space design, operation and promotion, to interpret the commercial application of Kaiping Magang Goose culture in space by visual, sniffing, listening, taste, and tactile experience.
