摘要
我国近年大力促进的数字与文化产业深度融合政策为国内文创设计创新制造了条件,文创结合数字化设计可以解决传统文创产品功能单一、产品形式缺乏创新等问题。本研究基于情景故事法,提出以用户情感为导向,根据情境发展定位用户;情境交流挖掘用户需求;以撰写剧本的形式勾勒产品功能;总结并进行产品设计,塑造独特文化风格的设计流程。最后以澳门城市大学为例,基于特色文化进行数字文创设计实践,探索高校数字文创产品设计创新途径,开发独具特色的数字文化创意产品,形成共享与互动,引发情感共鸣,更好地传播文化内涵,也为其他数字文创设计提供策略和参考。
The policy of deep integration of digital industry and cultural industry, which has been vigorously promoted in China in recent years, has created conditions for campus cultural creative design innovation in domestic universities. The combination of cultural and creative design with digital design can solve the problems of traditional campus cultural and creative products with single function and lack of innovation in product form. Based on the situational storytelling method, this study proposes a user-emotion-oriented design process, which locates users according to situational development;taps user needs through contextual communication;outlines product functions in the form of writing a script;summarizes and carries out product design to shape a unique campus cultural style. Finally, taking City University of Macao as an example, the digital culture creative design practice is carried out on the basis of campus characteristic culture, exploring innovative ways of digital culture creative product design in colleges and universities, developing digital culture creative products with unique college campus characteristics, forming sharing and interaction, triggering emotional resonance, better spreading college culture connotation, and also providing strategies and references for digital culture creative design in other colleges and universities.
