归因与策略:“双减”背景下教育类电子出版社发展路径研究

Attribution and Strategy: Research on the Development Path of Educational Electronic Publishing House under the Background of “Double Reduction”

为进一步理清电子出版社未来发展方向。通过文献分析,正视“双减”政策出台对全国教育类电子出版社产生的极大影响,看到教育类电子出版社的困因,实质在于其内生性的发展瓶颈,既有新技术带来的颠覆效应,也与行业发展的积弊如同质化和无序竞争等有关。教育类电子出版社未来的价值意义在于守正创新,厘清出版理念,依托以创新为驱动的产业结构调整,寻求电子出版物生产端、消费端的发展新动能,实现新技术加持下的融合发展,赋能教育发展。

To further clarify the future development direction of electronic publishing house, through literature analysis, we face up to the great impact of the “double reduction” policy on the national educational electronic publishing houses, and see that the essence of the difficulties of the educational electronic publishing houses lies in their endogenous development bottleneck, which is not only the subversive effect brought about by new technologies, but also related to the disadvantages of the industry development, such as qualitative and disorderly competition. The value significance of educational electronic publishing houses in the future lies in abiding by innovation, clarifying the publishing concept, relying on the industrial structure adjustment driven by innovation, and seeking new momentum for the development of electronic publication production and consumption, realizing the integrated development with the support of new technologies and enabling the development of Education.