少数民族大学生四大名著阅读意向预测与优化路径研究

Minority College Students’ Reading Intention of Four Famous Novels Prediction and Optimization Path Research

新疆少数民族大学生是中华文化传承和发展的生力军,全面掌握其阅读文化经典的状况,能够为高校进行经典阅读教育提供创新的文献,进而促进新疆少数民族大学生文化素养的全面提升。研究基于计划行为理论,采用结构方程模型对新疆师范大学、新疆财经大学、新疆大学、伊犁师范大学等四所高校的249名维吾尔族、哈萨克族、蒙古族、柯尔克孜族少数民族大学生关于四大名著阅读的影响因素进行定量分析。发现行为态度、主观规范、感知行为控制等因素对少数民族大学生阅读四大名著的行为意向和现实行为都具有明显影响,少数民族大学生阅读四大名著的行为态度和主观规范对阅读的行为意向有影响,感知行为控制在对阅读行为意向影响方面假设不被支持。行为意向和感知行为控制对少数民族大学生的持续阅读现实行为有影响,主观规范的影响最为明显,并基于以上研究,提出相应对策建议。

Xinjiang minority college students are the new force in the inheritance and development of Chinese culture. A comprehensive grasp of their reading cultural classics can provide innovative literature for classic reading education in colleges and universities, thereby promoting the overall improvement of Xinjiang minority college students’ cultural literacy. Based on the theory of planned behavior, the research uses structural equation model to study 249 minority college students of Uyghur, Kazakh, Mongolian and Kirgiz ethnic groups in Xinjiang Normal University, Xinjiang University of Finance and Economics, Xinjiang University, and Yili Normal University and quantitative analysis of the influencing factors of famous book reading. It is found that behavioral attitudes, subjective norms, perceived behavioral control and other factors have a significant impact on the behavioral intentions and actual behaviors of minority college students reading the four famous novels. Perceived behavioral control hypothesis is not supported in terms of influence on reading behavior intention. Behavioral intention and perceived behavioral control have an impact on minority college students’ continuous reading reality behavior, and the influence of subjective norm is the most obvious. Based on the above research, corresponding countermeasures and suggestions are put forward.