美国高校中华文化传播活动的调查与思考

Investigation and Reflection on Chinese Culture Communication Activities in American Universities

中华文化海外传播活动是一种跨文化传播行为。美国是全球汉语教学水平较高、文化活动开展规模较为广泛的国家,高校作为美国开展文化传播活动的主体,日益成为宣传中国文化的重要平台。目前相关研究多针对某一特定区域展开,一些研究文化传播活动样本量也较少。本研究首先收集2016~2022年36所美国高校近300场中华文化传播活动记录,并对样本按照形式和周期进行分类统计和总体分析;随后,通过访谈调查法和个案分析法,对美国文化活动传播较好的D大学进行个案调查。在此基础上,从活动的系列性、多元性、创新性三个层面对美国高校中华文化传播活动进行特色分析。最后,有针对性地提出了思考和建议。

The overseas communication of Chinese culture is a kind of intercultural communication behavior. The United States is a country with a higher level of Chinese language teaching and a wider scale of cultural activities. As the main body of cultural communication activities in the United States, colleges and universities have increasingly become an important platform for promoting Chinese culture. At present, most relevant studies are either carried out in a specific region, and the sample size of cultural communication activities is also small. Firstly, this paper collects nearly 300 records of Chinese culture communication activities in 36 American universities from 2016 to 2022 by combining investigation and interview, and makes classified statistics and overall analysis of the collected samples according to form and cycle. Then, through the method of interview survey and case analysis, case investigation is carried out on D university in the United States with better cultural activities. On this basis, the paper analyzes the characteristics of Chinese culture communication activities in American universities from three aspects: seriality, pluralism and innovation. Finally, put forward the thinking and suggestions.