产教融合背景下应用型本科传媒人才培养路径探索与实践

Exploration and Practice of the Training Path for Applied Undergraduate Media Talents under the Background of Industry Education Integration

应用型本科是培养高素质传媒人才的重要载体。虽然当前应用型本科已经向社会输出了一批优秀的传媒专业人才,但是仍然存在专业设置与行业需求、课程设置与职业标准、实训教学与工作实践、教师素质与能力需求不匹配等问题。本文基于产教融合背景,探索应用型本科传媒专业人才培养路径:从专业建设、课程建设、实践教学和教师队伍建设四个方面协同发力,深化产教融合,促进传媒人才培养高质量发展。同时为了人才培养过程的顺利进行需要建立由政府主导的协调机制、良好的合作运行机制以及行业和行业协会评估监督机制。

Applied undergraduate programs are an important carrier for cultivating high-quality media tal-ents. Although applied undergraduate programs have already exported a group of excellent media professionals to society, there are still problems such as mismatch between professional settings and industry needs, curriculum settings and professional standards, practical teaching and work practice, and teacher quality and ability needs. Based on the background of industry education in-tegration, this article explores the path of cultivating application-oriented undergraduate media professionals: working together from four aspects: professional construction, curriculum construc-tion, practical teaching, and teacher team construction, deepening industry education integration, and promoting high-quality development of media talent cultivation. At the same time, in order to ensure the smooth progress of the talent cultivation process, it is necessary to establish a govern-ment led coordination mechanism, a good cooperative operation mechanism, and an industry and industry association evaluation and supervision mechanism.