自媒体视域下高校思想政治教育话语权研究综述

A Review of the Research on the Discourse Power of Ideological and Political Education in Colleges and Universities from the Perspective of Self-Media

高校思想政治教育肩负着高校意识形态建设的重要使命,其话语权提升关系到高校的发展及大学生世界观、人生观、价值观的形成。随着互联网技术和移动通信技术飞跃发展,自媒体依托个人终端即时通信技术蓬勃发展,信息传播的主体、内容和方式较以往发生了较大改变,自媒体已成为大学生获取各种信息和沟通交流的重要平台,大学生的思维逻辑、话语表达及行为规范均易受到自媒体的影响。以便捷交互为特点的自媒体既为高校思想政治教育提供了创新和机遇,也给思想政治教育权威性带来了更多的冲击。本文系统梳理了自媒体视域下高校思想政治教育话语权的相关研究成果,为更好地提升高校思想政治教育话语权提供理论参考。

Ideological and political education in colleges and universities is the key position of ideological battle, and the promotion of its discourse power is related to the development of colleges and universities and the formation of college students’ world outlook, outlook on life and values. With the rapid development of Internet technology and mobile communication technology, instant messaging technology relying on personal terminals from the media has flourished, and the subject, content and mode of information dissemination have changed greatly compared with the past. Since the media has become an important platform for college students to obtain all kinds of information and communicate, college students’ thinking logic, discourse expression and behavior norms are easily influenced by the self-media. Self-media characterized by convenient interaction not only provides innovative opportunities for ideological and political education in colleges and universities, but also brings certain negative impacts on the authority of ideological and political education. In order to provide theoretical reference for improving the discourse power of ideological and political education in colleges and universities, this paper systematically combs the relevant research results of the discourse power of ideological and political education in colleges and universities from the perspective of media.