全媒体时代思想政治教育话语传播原则及路径优化探析

An Analysis on the Principle and Path Optimization of Discourse Communication of Ideological and Political Education in the All-Media Era

全媒体时代,媒体环境、媒介格局、传播方式深刻变化,重组了信息产出和内容传递的链条,不仅给思想政治教育话语提供全新的传播场域和传播工具,也给话语的表达方式、传播形式、传播效度、价值认同等的创新优化带来了全新的挑战。因此,思想政治教育话语传播需要寻找新思路、运用新方法正确处理价值立场不变与实施方法转变的关系,从把握中国特色社会主义取得的举世瞩目成就、中华优秀传统文化、坚定正确立场中明晰思想政治教育话语传播的作用,在优化话语主体素养、话语内容表达、话语传播环境和打造立体化的传播格局中实现思想政治教育话语传播的有效达成。In the all-media era, the media environment, media pattern and communication mode have undergone profound changes, reorganizing the chain of information production and content transmission, which not only provides a new communication field and communication tools for ideological and political education discourse, but also brings new challenges to the innovation and optimization of the expression mode, communication form, communication validity and value identification of discourse. Therefore, the communication of ideological and political education discourse needs to find new ideas and use new methods to correctly deal with the relationship between the unchanged value position and the change of implementation method, and clarify the role of the communication of ideological and political education discourse from the grasp of the world-renowned achievements of socialism with Chinese characteristics, the excellent traditional Chinese culture and the firm correct position. Achieve the effective realization of ideological and political education discourse communication by optimizing the subjective qualities of discourse, expressing discourse content effectively, creating a favorable environment for discourse dissemination, and building a three-dimensional dissemination pattern.