摘要
The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.
The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.
作者
Yuan Zhang
Yuan Zhang(Alexandre Lamfalussy Faculty of Economics, István Széchenyi Economics and Management Doctoral School, University of Sopron, Sopron, Hungary)
