摘要
This article explores the use of social networks by workers in Abidjan, Côte d’Ivoire, with particular emphasis on a descriptive or quantitative analysis aimed at understanding motivations and methods of use. More than five hundred and fifty questionnaires were distributed, highlighting workers’ preferred digital channels and platforms. The results indicate that the majority use social media through their mobile phones, with WhatsApp being the most popular app, followed by Facebook and LinkedIn. The study reveals that workers use social media for entertainment purposes and to develop professional and social relationships, with 55% unable to live without social media at work for recreational activities. In addition, 35% spend on average 1 to 2 hours on social networks, mainly between 12 p.m. and 2 p.m. It also appears that 46% believe that social networks moderately improve their productivity. These findings can guide marketing strategies, training, technology development and government policies related to the use of social media in the workplace.
This article explores the use of social networks by workers in Abidjan, Côte d’Ivoire, with particular emphasis on a descriptive or quantitative analysis aimed at understanding motivations and methods of use. More than five hundred and fifty questionnaires were distributed, highlighting workers’ preferred digital channels and platforms. The results indicate that the majority use social media through their mobile phones, with WhatsApp being the most popular app, followed by Facebook and LinkedIn. The study reveals that workers use social media for entertainment purposes and to develop professional and social relationships, with 55% unable to live without social media at work for recreational activities. In addition, 35% spend on average 1 to 2 hours on social networks, mainly between 12 p.m. and 2 p.m. It also appears that 46% believe that social networks moderately improve their productivity. These findings can guide marketing strategies, training, technology development and government policies related to the use of social media in the workplace.
作者
Thomas Kakou Kouassi
Douatia Koné
Aliou Bamba
Aladji Kamagaté
Olivier Asseu
Yvon Kermarrec
Thomas Kakou Kouassi;Douatia Koné;Aliou Bamba;Aladji Kamagaté;Olivier Asseu;Yvon Kermarrec(Laboratoire des Sciences et Technologies de lInformation et de la Communication (LASTIC), Ecole Superieure Africaine des TIC (ESATIC), Abidjan, Cte dIvoire;Institut National Polytechnique Houphout Boigny (INPHB), Yamoussoukro, Cte dIvoire;Departement de Mathematiques, Physique et Chimie, Universit Plforo Gon Coulibaly (UPGC), Korhogo, Cte dIvoire;Agence Nationale de la Recherche (ANR), Paris, France;Laboratoire des Sciences et Techniques de linformation de la Communication et de la Connaissance (Lab-STICC), IMT Atlantique, Brest, France)
