摘要
Fundamentally, technology is the key to achieving a competitive advantage. Novel and advanced technologies and manufacturing systems have turned the attention of labour-intensive firms towards technological attractiveness. In the textile industry, advancements in technology and products are massive. The study sought to assess the extent to which managers of Small and Medium Textile Enterprises (STMEs) are taking advantage of the technology available in textile designing, production and marketing space, as there is a growing interest worldwide to boost the innovative activity of enterprises, especially technological innovation. The study is quantitative research. A multi-stage sampling procedure involving convenient, purposive and stratified sampling techniques was employed in this study. A sample size of 300 was drawn from the 80 SMTEs. The study discovered that most of the textile enterprises in Ghana mostly use computer-generated designs, manual screen printing and digital embroidery technologies in their production. The study also established that SMTEs continually resort to traditional advertising techniques rather than contemporary marketing and advertising mediums for marketing their products. In view of this, SMTEs should seek more knowledge regarding innovative contemporary marketing strategies to increase patronage.
Fundamentally, technology is the key to achieving a competitive advantage. Novel and advanced technologies and manufacturing systems have turned the attention of labour-intensive firms towards technological attractiveness. In the textile industry, advancements in technology and products are massive. The study sought to assess the extent to which managers of Small and Medium Textile Enterprises (STMEs) are taking advantage of the technology available in textile designing, production and marketing space, as there is a growing interest worldwide to boost the innovative activity of enterprises, especially technological innovation. The study is quantitative research. A multi-stage sampling procedure involving convenient, purposive and stratified sampling techniques was employed in this study. A sample size of 300 was drawn from the 80 SMTEs. The study discovered that most of the textile enterprises in Ghana mostly use computer-generated designs, manual screen printing and digital embroidery technologies in their production. The study also established that SMTEs continually resort to traditional advertising techniques rather than contemporary marketing and advertising mediums for marketing their products. In view of this, SMTEs should seek more knowledge regarding innovative contemporary marketing strategies to increase patronage.
作者
Isaac Abraham
Ebenezer Kofi Howard
Richard Acquaye
Isaac Abraham;Ebenezer Kofi Howard;Richard Acquaye(Department of Fashion Design and Textiles Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, Ghana;Department of Industrial Art, Kwame Nkrumah University of Science and Technology, Ghana;Takoradi Technical University, Ghana)
