全球城市消费性地景的文化生产以上海的住宅地景为例

Cultural Production of Consumerist Landscapes in Global Cities a Case Study of Housing Landscapes in Shanghai

有别於过去工业城市时代的「生产性地景」，後工业社会的城市地景是更爲复杂多元的「消费性地景」。而在当前关於全球城市的研究当中，经常将所谓的消费性地景局限於大型开发计画案下的大型购物中心、摩天大樓、都市广场、水滨市区等，或是从都市行销的角度讨論全球城市文化袭产与旧工业遗址的再开发。然而，关於社会再生产场域－全新的住宅地景—却很少被纳入於这个议题当中，究其原因，在於多數全球城市地景研究将焦点锁定於经济与都市治理议题的讨論上，而忽略了全球城市文化与社会转型的探讨。因此，本研究聚焦於此，以深化全球城市的研究。爲达此一目标，本文以上海住宅地景爲例，透过「空间想像化工程」(spatial imagineering)概念的引用，以开发商的广告文本作爲分析对象，探索其背後所欲积极传达的价值与意义，解构其文化生产过程，以揭露上海朝向全球城市发展的过程中，其社会及文化转型的内涵爲何。

Most of the literatures on global city landscapes put more attention to the consumerist landscapes-large shopping mall, skyscrapers, waterfront center, etcwhich are created by the urban mega-projects. By situating the housing landscapes into the consumerist ones, this paper aims to explore the social and cultural transformations of the emerging global cities. Using Shanghai as a case study, this paper employs the notion of spatial imagineering to deconstruct the cultural process manipulated by the developers to examine what the meanings and values they try to promote. Finally I relate the results to the global city formation to unmask how the social and cultural transformations are highly manipulated and accelerated to the specific direction.