博物馆文化商品的再思考：从跨界的观点出发

Rethinking about the Cultural Products of a Museum: Perspectives across Disciplines

近年来，博物馆文化商品的开发设计成为博物馆与产品设计领域共同的热门议题，馆方与设计师双方携手合作的案例也相当普遍，这些文化商品更是近来陆客参观故宫博物院时抢购的重点；不过，由於，合作双方对文化商品的开发、设计认知与期待之不同，往往无法达到彼此满意之成效；诸多批评指出了博物馆文化商品－博物馆与设计领域跨界合作的产物－有其值得改进与思考之处。有监於此，本文综合了博物馆与产品设计领域对於博物馆文化商品的已有论述，从中建构出更全面的观点，以重新思考博物馆文化商品的意义、定位与功能，最後，并对博物馆文化商品的形成，提出新的建议，以便让博物馆文化商品的开发，有更加坚实的思考基础。

The development and design of cultural products has become a hot topic in both the Museum and the Design fields. It has been a common model for both fields to cooperate with each other. Those cultural products have also become more and more popular for tourists from all over the world. However, due to the mismatching of design recognition and expectation between the museum (client) and the designer, some difficulties in the collaborating process have occurred. Many evidences indicate that better collaborations between the museum and the designer are necessary for the working out of more satisfied results. Therefore, this study reviewed most of the relevant literature, trying to form an overall vision and reconsider the meaning, function and position of a cultural product. Finally, some tentative concepts for better collaboration between the museum and designers were proposed.