摘要
文化创意产业的兴起，将设计媒合传统工艺，结合设计师与工艺家的力量，将传统转化再设计，创造新风貌，是传统产业发掘新价值之捷径。本研究应用Kano品质模式，探讨运用蔺草材质於商品设计之魅力；研究藉由评价构造法之实施，蒐集消费者对於蔺草材质商品之魅力属性，并应用二维尺度概念之Kano品质模式，探讨消费者情感属性评价与满意度之间的不同品质关系。研究归纳出消费者对於运用蔺草材质之商品的评价因子，包括：精品感因子、手感因子两个构面。同时，在Kano品质分类的结果，说明各情感属性项目与满意度之间确实存在不同线性与非线性之Kano品质分类之关系，藉由Kano品质概念可厘清消费者对於蔺草材质之商品品质需求差异，配合Refined Kano品质模型将其以重要度高低做一划分，归纳出消费者对於运用蔺草材质商品的重要魅力因子，以作为传统蔺草编织产业拟定设计策略时之参考依据，帮助了解经营现况以及产业振兴之症结。
The rise of cultural and creative industries creates the new opportunities to introduce design into the traditional crafts. By transforming the traditional symbols and philosophy into the new creations, the designers and craftsmen collaborate to give the traditional industries a new look and value-added. The purpose of this is to explore the attractive attributes of the product design using the traditional material, rush grass. Firstly, using evaluation grid method to collect attractive attributes of the material rush grass for consumers. The two-dimensional Kano model is used to explore the relationships between quality attribute performance and consumer preference. The factor analysis then was used to explore the users' perceptions on new designs using the material rush grass. Two factors, boutique factor and hand-made factor, were extracted. Then the Kano's regression method was conducted. The 9 attractive emotional attributes were categorized as different Kano's classifications, including must-be quality, one-dimensional quality and indifferent quality. This implies that linear and non-linear relationships between emotion attributes performance and consumer preference of new designs using the material rush grass do exist. Based on the result of Kano classification and the weight rating of the emotional attributes, the Refined Kano model was conducted to extract the critical and attractive attributes. The outcome can help designers and traditional industries on planning design strategy.
