传统文化产业创意发展路径选择——基于濮阳杂技的实证分析

Creative Development Path Choice To Traditional Cultural Industry: A Puyang Case

近些年,濮阳大力挖掘历史悠久的杂技文化产业优势资源,探索出一条杂技文化保护传承与创新发展相互促进、共同繁荣的路子。通过采取传承与普及、改革与创新、引导与扶持等措施,将杂技产业打造为文化强市的支柱产业,实现了濮阳杂技从"打工者"到创立自我品牌的跨越,从一支独秀到企业集团化发展的跨越,从传统艺术向现代创意文化艺术的跨越,完成了濮阳传统杂技文化向濮阳独特的杂技创意文化的转变。目前,濮阳以杂技文化创意产业为龙头,已形成集教育、研发、演绎、旅游、道具制作及衍生品开发于一体的较为完整的产业链条,其成功实践为我国中小城市创新发展文化创意产业带来诸多启示。

In recent years, puyang is exploring the advantage of acrobatics industry, has found a protect and creative development way. By using these strategies that inheriting and popularizing, reform and innovation, guidance and support, developed the acrobatics become the pillar industry, come trued the leaps from migrant labors to self-brand, from alone development to collectivization development, from traditional art to modern creative culture and art, and from the traditional acrobatics industry to creative cultural industry. At present, the creative cultural industry is the main industry, and has formed the whole industrial chain with the function of education, research, performance, tourism, tools making, and derivative development. Its experience are referenced to other cities.