文化教育类移动应用的交互体验要素研究

On Interactive Experiencing Elements of Cultural Education Apps

在互联网时代,运用数字化方法构建儿童文化课堂成为国家重视的议题。以原创移动应用《造物弄影》为例,梳理针对小学儿童文化教育类应用的交互体验设计方法。以"体验先行、鉴赏其次"的概念,依据非物质文化遗产文化的特征和儿童的认知特征,从用户体验要素设计的5个层面即战略层、范围层、结构层、框架层和表现层,来进行非物质文化遗产文化视角下基于儿童认知的移动应用的设计体验要素研究。

In the Internet era, to transfer children's cultural classroom to digital platform has become a nationally focused subject. With the case study of original mobile app named Zaowunongying, the paper sorts out methods for designing interactive experience on apps for primary school children cultural education. Under the conception of 'experience first, appreciation next', the paper based on the children cognition characteristics probes into the mobile app user experience from perspective of intangible cultural heritage features. The user experience element design includes five levels which are strategic level, extension level, structure level, framework level and presentation level.