网络广告创意中存在的问题以及对策

The problems and Countermeasures of network advertisement creativity

本文以网络广告为研究对象，认为目前的网络广告创意还存在过度追求创意、脱离受众心理、不良植入手段、侵犯隐私等问题。并且提出了需要从内容创意与消费需求完美结合、创意定位不同的消费群体、加强广告创意的视觉这三方面来进行完善。

In this paper,the Internet advertising as the research object,that the current network advertising creativity also exist over the pursuit of creativity,from the audience psychology,poor placement means, violations of privacy and other issues. And put forward the need to combine the creative content and consumer demand,from the perfect creative positioning of different consumer groups,strengthen advertising creative visual areas to improve the three.