我国星级酒店情感服务存在的问题与对策

The Problems and Countermeasures of Emotional Service in Star-hotels

我国星级酒店情感服务存在认识不足和针对性缺失等问题,因此,应充分重视情感因素,实施情感定位;注重情感因素应用,开展品牌营销;实施精准化服务,提升品牌建设效果。

Emotional service of star hotels in China has some problems such as lack of knowledge and lack of pertinence. Therefore, we should attach importance to emotional factors and emotional orientation; pay attention to the application of emotional factors; carry out brand marketing; implement precision services to enhance the effect of brand building.