西藏第一所高校的媒介形象——《人民日报》中的“西藏民族学院”

Media Image of the First Xizang's Universities:“Xizang University for Nationalities”in People's Daily

《人民日报》及其海外版从1958年2月首篇至2015年9月最近一篇,对西藏民族学院及其前身西藏公学有121篇报道。这些报道呈现出该校"中央治藏缩影"、"西藏教育母机"、"西藏人才摇篮"、"藏学研究重镇"和"西藏文化交流窗口"等5种形象。分析这些报道有助于从内部认同和外部宣传来建构提升西藏民族大学的新形象,进而有助于认识民族高等教育的媒介形象。

From the first report in February 1958 to the latest report in September 2015,People's Daily and its Overseas Edition carried 121 reports on Xizang University for Nationalities and its predecessor Xi Zang Public School. The reports showed 5 images on the university,including"the epitome of the Central Government's governance strategies in Tibet","the leading role of Xizang education","the cradle of Xizang talents","the key center of Tibetology"and"the communication window for Tibetan culture". Analysis of these reports will help to build and promote a new image of Xizang Minzu University by internal identity and external publicity,and then to understand the media image of ethnic higher education.