初构品牌衍生品设计的理论路径模型——东方影剧院品牌衍生品设计规划思考

THEORY CONSTRUCTIONS OF PATH MODEL IN BRAND DERIVATIVE DESIGN:PLANS OF ORIENTAL THEATER BRAND DERIVATIVE DESIGN

课题主要研究品牌衍生品设计的理论路径模型,同时阐述了文化礼品的概念及分类。通过对Line品牌衍生品设计开发的分析,研究得出了品牌衍生品的设计方法——"元素创造法"。在结合东方影剧院品牌及影响力的现状进行分析后,文章也对东方影剧院的品牌衍生品设计开发进行了规划思考。

To construct the Theory of Path Model in Brand Derivative Design,this project explains the meanings and classification of Cultural Gift firstly.After analyzing the development of Line's derivative,this article comes up with a new method,which can be used in Brand Derivation Design,called Elements Creation.By combining with the analysis of Oriental Theater's Brand situation,this article also shows the Plans of Brand Derivative Development of Oriental Theater.