锤史粹精——文创IP下的产品设计创新方法探究

INHERIT THE QUINTESSENCE OF CULTURAL DESIGN FROM THE HISTORY——TO EXPLORE THE INNOVATION METHOD OF PRODUCT DESIGN

"文创"即文化创意产品,文化创意产业是以创造力为核心的新兴产业。目前,中国的文化创意设计水平较低,缺乏设计创意和有效的设计思路。"锤史粹精","锤"即锤炼、炼意;"粹"即文粹、精粹;"锤炼历史、取其精粹"指的是巧妙的、有选择的继承传统文化。文化,只有在继承好的基础上,才有可能实现发扬、传承与改善,通过"锤史粹精"的方式对传统文化的再设计便是传承的方式之一,亦是文创IP下的产品设计创新方法的大胆尝试。

Cultural and creative industry is a new industry with the core of creativity.Nowadays,Chinese cultural and creative design is at a lower level because of lack of design ideas and effective design ideas.This paper aims at inherit the traditional culture cleverly and selectively.It is possible that traditional culture could achieve its development,heritage and improvement only on the basis of succession.Re-design of traditional culture is a way of inheritance,besides,it's a bold attempt to innovate product design.