摘要
文章以麻省理工MIT媒体实验室LOGO为例,指出标志二维"静态化"的表现形式逐渐被"动态化"创新所替代,分析标志设计由内向外的整合与优化给大众带来视觉引导的享受性作用,肯定运用新的设计手法,打破传统设计理念,使其单薄的表现形式"丰富化"。如此总结出标志设计的动态创新将是未来里标志设计结合媒体的一种向上发展的必然趋势。
By taking the Logo of Media Laboratory of Massachusetts Institute of Technology(MIT) as an example,this paper has pointed out that the twodimensional static expressive form has been gradually replaced by the dynamic innovation.It will also analyze the integration and optimization from internal to external as well as the visual enjoyment brought to the public.By utilizing a new design method and transcending the traditional concept of design,it has enriched the expressive form which was overly simple.It has been concluded that the dynamic innovation will represent the inevitable tendency of the development combining Logo design and media in the future.
出处
《设计》
2017年第12期130-131,共2页
Design
关键词
标志设计
视觉表现
动态创新
Logo design
Visual expression
Dynamic innovation
