不同促销方式对促销效果的影响研究

Research on the Influence of Different Promotion Methods on Promotion Effect

在各个产品销售领域,基于促销方式的不同,对销售效果的影响也不同。实验通过限时优惠、会员机制以及积分换礼三种不同的促销方式在黑龙江省M市的三座中石油旗下的加油站开展促销活动,着重介绍在成品油销售领域,不同的促销方式产生的不同影响。

In sales field of various products, because of the different promotion methods, the effect on sales is also different. The experiment carried out promotional activities in three Petro China's gas stations in M City, Heilongjiang Province, through three promotions, including limited time, membership mechanism and integral change ceremony. It emphasizes the different effects of different promotion methods in the field of finished oil sales.