互联网时代下中职市场营销的人才培养模式探索--以广州市增城区东方职业技术学校为例

Exploration of Personnel Training Mode of Marketing in Secondary Vocational Colleges Under the Internet Era——Taking Zengcheng Dongfang Vocational School in Guangzhou City as an Example

随着我国改革开放的深入,经济水平不断提高,市场营销专业成了中高职学校招生的"香饽饽",招生分数居高不下。然而,随着互联网的普及和通讯设备的蓬勃发展,中职市场营销的人才培养模式未能跟上时代节奏,因而在招生、就业方面受到了一定的冲击。论文将以广州市增城区东方职业技术学校为例,分析目前的专业人才培养现状及存在的问题,并探索在互联网时代如何培养新型的市场营销专业人才。

With the deepening of China's reform and opening up, the economic level has continuously improved, marketing has become a popular major in higher and middle vocational colleges, and the enrollment scores remain high. However, with the rapid development of internet and communication equipment, the marketing personnel training mode in secondary vocational colleges failed to keep up with the rhythm, as a result, enrollment and employment have been affected. This paper takes the Zengcheng Dongfang Vocational School as an example, analyzes the current status of professional training and the existing problems, and explores how to train new marketing professionals in the internet age.