Based on the current development of China's manufacturing industry,this study analyses the relationship between servitization and firm performance,and explores the moderating role of marketing ability.The study co...Based on the current development of China's manufacturing industry,this study analyses the relationship between servitization and firm performance,and explores the moderating role of marketing ability.The study collected and processed the annual reports of manufacturing firms that disclosed information on CNINF in 2017.Through a series of screening work,the annual reports of 260 firms were finally selected as sample data.The results of empirical analysis show that there is a positive relationship between servitization and firm performance.Marketing ability can moderate this relationship,in which marketing investment intensity positively moderates the relationship between service level and firm performance,and the proportion of salespeople negatively moderates the relationship between service investment intensity and firm performance.Based on these findings,this paper developed recommendations for managers of manufacturing firms.展开更多
Existing literature suggests that higher levels digitalization could promote the organizational development,and research has focused attention on digital maturity from multiple disciplines.The objective of this paper ...Existing literature suggests that higher levels digitalization could promote the organizational development,and research has focused attention on digital maturity from multiple disciplines.The objective of this paper is to find the common research themes and conclusions in digital maturity research.This paper summarizes the concept of digital maturity,then combines the evaluation of digital maturity in multiple fields.Finally,it also discusses the current research shortage of digital maturity and prospects for the future research direction.This study helps to systematically comb the knowledge context of digital maturity,and helps to promote further research of digital maturity.展开更多
In the process of rapid economic development,the competition in the manufacturing industry is becoming more and more fierce.As a strategic measure for many manufacturing firms to successfully improve firm performance,...In the process of rapid economic development,the competition in the manufacturing industry is becoming more and more fierce.As a strategic measure for many manufacturing firms to successfully improve firm performance,servitization has gradually attracted the attention of more and more managers and scholars.The study collected and processed the annual reports of manufacturing firms that disclosed information on CNINF in 2017.Through a series of screening work,the annual reports of 260 firms were finally selected as sample data.Through the regression test of the data,this study mainly discusses whether the industry type can regulate the relationship between servitization and firm performance.The results show that servitization can have a positive impact on firm performance.In addition,industry type can be used as a moderating variable to moderate the relationship between servitization and firm performance.On this basis,this paper puts forward some suggestions and countermeasures for manufacturing firms.展开更多
基金supported by MOE(Ministry of Education in China)Project of Humanities and Social Sciences(No.20YJC630022)Shandong Province Natural Science Foundation(No.ZR2017MG033)Fundamental Research Funds for the Central Universities(No.HIT.HSS.201875).
文摘Based on the current development of China's manufacturing industry,this study analyses the relationship between servitization and firm performance,and explores the moderating role of marketing ability.The study collected and processed the annual reports of manufacturing firms that disclosed information on CNINF in 2017.Through a series of screening work,the annual reports of 260 firms were finally selected as sample data.The results of empirical analysis show that there is a positive relationship between servitization and firm performance.Marketing ability can moderate this relationship,in which marketing investment intensity positively moderates the relationship between service level and firm performance,and the proportion of salespeople negatively moderates the relationship between service investment intensity and firm performance.Based on these findings,this paper developed recommendations for managers of manufacturing firms.
基金This work was supported by Ministry of Education Project of Humanities and Social Sciences in China(No.20YJC630022)Shandong Province Natural Science Foundation(No.ZR2017MG033)Fundamental Research Funds for the Central Universities(No.HIT.HSS.201875).
文摘Existing literature suggests that higher levels digitalization could promote the organizational development,and research has focused attention on digital maturity from multiple disciplines.The objective of this paper is to find the common research themes and conclusions in digital maturity research.This paper summarizes the concept of digital maturity,then combines the evaluation of digital maturity in multiple fields.Finally,it also discusses the current research shortage of digital maturity and prospects for the future research direction.This study helps to systematically comb the knowledge context of digital maturity,and helps to promote further research of digital maturity.
基金supported by MOE(Ministry of Education in China)Project of Humanities and Social Sciences(No.20YJC630022)Shandong Province Natural Science Foundation(No.ZR2017MG033)Fundamental Research Funds for the Central Universities(No.HIT.HSS.201875).
文摘In the process of rapid economic development,the competition in the manufacturing industry is becoming more and more fierce.As a strategic measure for many manufacturing firms to successfully improve firm performance,servitization has gradually attracted the attention of more and more managers and scholars.The study collected and processed the annual reports of manufacturing firms that disclosed information on CNINF in 2017.Through a series of screening work,the annual reports of 260 firms were finally selected as sample data.Through the regression test of the data,this study mainly discusses whether the industry type can regulate the relationship between servitization and firm performance.The results show that servitization can have a positive impact on firm performance.In addition,industry type can be used as a moderating variable to moderate the relationship between servitization and firm performance.On this basis,this paper puts forward some suggestions and countermeasures for manufacturing firms.
