抽象劳动在马克思主义价值理论中的中心地位似乎暗示了一种本质主义立场,与埃内斯托·拉克劳(Ernesto Laclau)的后结构主义霸权理论不相容。但是本文认为,马克思主义价值理论,在莫伊舍.普殊同(Moishe Postone)的解释中实际上与拉克...抽象劳动在马克思主义价值理论中的中心地位似乎暗示了一种本质主义立场,与埃内斯托·拉克劳(Ernesto Laclau)的后结构主义霸权理论不相容。但是本文认为,马克思主义价值理论,在莫伊舍.普殊同(Moishe Postone)的解释中实际上与拉克劳对社会偶然性的关注非常兼容,因为他将抽象劳动理解为社会关系的框架。因此,本文的中心观点是将抽象劳动解释为一种偶然的霸权形态,这种霸权形态是建立在对直接有用的工作的对抗性排斥之上的。The centrality of abstract labor in the Marxist theory of value seems to suggest an essentialist position incompatible with Ernesto Laclau’s theory of poststructuralist hegemony. However, this paper argues that the Marxist theory of value in Moishe Postpone’s interpretation is actually very compatible with Laclau’s concern for social contingencies, as he understands abstract labor as a framework for social relations. Thus, the central point of this paper is to interpret abstract labor as an accidental form of hegemony based on the antagonistic rejection of work that is directly useful.展开更多
生产理论是马克思剩余价值理论的内核,马克思剩余价值理论的运思开端是资本主义生产方式。通过深入阐释资本家支付工人的工资与工人的劳动力之间的关系,揭示工人必要劳动和剩余劳动的界限,从而揭示资本主义的剥削关系。数字经济时代虽...生产理论是马克思剩余价值理论的内核,马克思剩余价值理论的运思开端是资本主义生产方式。通过深入阐释资本家支付工人的工资与工人的劳动力之间的关系,揭示工人必要劳动和剩余劳动的界限,从而揭示资本主义的剥削关系。数字经济时代虽使劳动形式、生产工具和生产组织方式发生巨大变化,但其仍是资本家掩盖了剩余价值与可变资本的关系,使剩余价值取得利润的形态。通过对数字经济时代下剩余价值的创造、分配和占有的新特点加以分析,才能揭示剩余价值规律,可以明确资本主义生产关系的剥削本质。总而言之,数字经济时代下马克思剩余价值理论并未过时,并实现了剩余价值理论的继承与发展。The theory of production is the core of Marx’s theory of surplus value, and the beginning of Marx’s theory of surplus value is the capitalist mode of production. By deeply explaining the relationship between the wages paid by the capitalists and the labor power of the workers, the boundaries between the necessary labor and the surplus labor of the workers are revealed, and the exploitative relations of capitalism are revealed. Although the era of digital economy has brought great changes to the form of labor, the tools of production and the mode of organization of production, it is still a form in which capitalists cover up the relationship between surplus value and variable capital, so that surplus value can obtain profits. Only by analyzing the new characteristics of the creation, distribution and possession of surplus value in the era of digital economy can the law of surplus value be revealed and the exploitative nature of capitalist production relations can be clarified. All in all, Marx’s theory of surplus value is not outdated in the era of digital economy, and the inheritance and development of the theory of surplus value has been realized.展开更多
近年来,随着中国经济的稳定发展,居民可支配收入的不断提高,人们在满足基本生活需要的前提下,也在不断地追求着个性化的消费。潮流玩具盲盒凭借着其未知性和稀有性一夜爆火。面对新的行业、新的市场,如何才能更好地抓住消费者的需求并...近年来,随着中国经济的稳定发展,居民可支配收入的不断提高,人们在满足基本生活需要的前提下,也在不断地追求着个性化的消费。潮流玩具盲盒凭借着其未知性和稀有性一夜爆火。面对新的行业、新的市场,如何才能更好地抓住消费者的需求并明确未来的发展方向,是潮流玩具企业急需考虑的问题。本文在整理总结前人的研究基础上,以Sheth-Newman-Gross的消费者价值理论为支撑,构建了泡泡玛特公司盲盒产品的消费者购买行为模型,以消费价值划分的五个维度即功能价值、社会价值、情感价值、认知价值、条件价值设计观察变量,探索盲盒产品消费价值里的哪些因素对购买行为有显著相关性,从而为该公司营销策略优化改进提出可行性建议。研究结果表明:功能价值、社会价值、情感价值对购买行为有显著的正向影响,认知价值和条件价值对购买行为的影响并不显著。根据研究结论,虽然本文所提的建议主要是针对泡泡玛特公司的营销策略,但也可以推广到有相似发展模式的行业,这对于其他行业的发展有很大的借鉴意义。In recent years, with the stable development of the Chinese economy and the continuous increase in disposable income of residents, people have been pursuing personalized consumption while meeting their basic living needs. The trendy toy blind box went viral overnight due to its unknown and rare nature. Facing new industries and markets, how to better grasp consumer needs and clarify future development directions is an urgent issue that trendy toy companies need to consider. Based on the summary of previous research and supported by Sheth Newman Gross’s consumer value theory, this article constructs a consumer purchasing behavior model for blind box products of POP Mart Company. Using five dimensions of consumer value, namely functional value, social value, emotional value, cognitive value, and conditional value, observation variables are designed to explore which factors in the consumption value of blind box products are significantly correlated with purchasing behavior, and to provide feasible suggestions for optimizing and improving the company’s marketing strategy. The research results indicate that functional value, social value, and emotional value have a significant positive impact on purchasing behavior, while cognitive value and conditional value have no significant impact on purchasing behavior. According to the research conclusion, although the suggestions proposed in this article are mainly aimed at the marketing strategy of POP Mart Company, they can also be extended to industries with similar development models, which has great reference significance for the development of other industries.展开更多
文摘抽象劳动在马克思主义价值理论中的中心地位似乎暗示了一种本质主义立场,与埃内斯托·拉克劳(Ernesto Laclau)的后结构主义霸权理论不相容。但是本文认为,马克思主义价值理论,在莫伊舍.普殊同(Moishe Postone)的解释中实际上与拉克劳对社会偶然性的关注非常兼容,因为他将抽象劳动理解为社会关系的框架。因此,本文的中心观点是将抽象劳动解释为一种偶然的霸权形态,这种霸权形态是建立在对直接有用的工作的对抗性排斥之上的。The centrality of abstract labor in the Marxist theory of value seems to suggest an essentialist position incompatible with Ernesto Laclau’s theory of poststructuralist hegemony. However, this paper argues that the Marxist theory of value in Moishe Postpone’s interpretation is actually very compatible with Laclau’s concern for social contingencies, as he understands abstract labor as a framework for social relations. Thus, the central point of this paper is to interpret abstract labor as an accidental form of hegemony based on the antagonistic rejection of work that is directly useful.
文摘生产理论是马克思剩余价值理论的内核,马克思剩余价值理论的运思开端是资本主义生产方式。通过深入阐释资本家支付工人的工资与工人的劳动力之间的关系,揭示工人必要劳动和剩余劳动的界限,从而揭示资本主义的剥削关系。数字经济时代虽使劳动形式、生产工具和生产组织方式发生巨大变化,但其仍是资本家掩盖了剩余价值与可变资本的关系,使剩余价值取得利润的形态。通过对数字经济时代下剩余价值的创造、分配和占有的新特点加以分析,才能揭示剩余价值规律,可以明确资本主义生产关系的剥削本质。总而言之,数字经济时代下马克思剩余价值理论并未过时,并实现了剩余价值理论的继承与发展。The theory of production is the core of Marx’s theory of surplus value, and the beginning of Marx’s theory of surplus value is the capitalist mode of production. By deeply explaining the relationship between the wages paid by the capitalists and the labor power of the workers, the boundaries between the necessary labor and the surplus labor of the workers are revealed, and the exploitative relations of capitalism are revealed. Although the era of digital economy has brought great changes to the form of labor, the tools of production and the mode of organization of production, it is still a form in which capitalists cover up the relationship between surplus value and variable capital, so that surplus value can obtain profits. Only by analyzing the new characteristics of the creation, distribution and possession of surplus value in the era of digital economy can the law of surplus value be revealed and the exploitative nature of capitalist production relations can be clarified. All in all, Marx’s theory of surplus value is not outdated in the era of digital economy, and the inheritance and development of the theory of surplus value has been realized.
文摘近年来,随着中国经济的稳定发展,居民可支配收入的不断提高,人们在满足基本生活需要的前提下,也在不断地追求着个性化的消费。潮流玩具盲盒凭借着其未知性和稀有性一夜爆火。面对新的行业、新的市场,如何才能更好地抓住消费者的需求并明确未来的发展方向,是潮流玩具企业急需考虑的问题。本文在整理总结前人的研究基础上,以Sheth-Newman-Gross的消费者价值理论为支撑,构建了泡泡玛特公司盲盒产品的消费者购买行为模型,以消费价值划分的五个维度即功能价值、社会价值、情感价值、认知价值、条件价值设计观察变量,探索盲盒产品消费价值里的哪些因素对购买行为有显著相关性,从而为该公司营销策略优化改进提出可行性建议。研究结果表明:功能价值、社会价值、情感价值对购买行为有显著的正向影响,认知价值和条件价值对购买行为的影响并不显著。根据研究结论,虽然本文所提的建议主要是针对泡泡玛特公司的营销策略,但也可以推广到有相似发展模式的行业,这对于其他行业的发展有很大的借鉴意义。In recent years, with the stable development of the Chinese economy and the continuous increase in disposable income of residents, people have been pursuing personalized consumption while meeting their basic living needs. The trendy toy blind box went viral overnight due to its unknown and rare nature. Facing new industries and markets, how to better grasp consumer needs and clarify future development directions is an urgent issue that trendy toy companies need to consider. Based on the summary of previous research and supported by Sheth Newman Gross’s consumer value theory, this article constructs a consumer purchasing behavior model for blind box products of POP Mart Company. Using five dimensions of consumer value, namely functional value, social value, emotional value, cognitive value, and conditional value, observation variables are designed to explore which factors in the consumption value of blind box products are significantly correlated with purchasing behavior, and to provide feasible suggestions for optimizing and improving the company’s marketing strategy. The research results indicate that functional value, social value, and emotional value have a significant positive impact on purchasing behavior, while cognitive value and conditional value have no significant impact on purchasing behavior. According to the research conclusion, although the suggestions proposed in this article are mainly aimed at the marketing strategy of POP Mart Company, they can also be extended to industries with similar development models, which has great reference significance for the development of other industries.