3月11日,蔡司光学发布了全新品牌概念“NOBODY SEES LIKE YOU(你所见的,不凡如你)”,启动“品牌概念+产品+服务”的全面升级。蔡司光学全球首席营销官Jesper Wiegandt表示,蔡司光学在全球范围内进行了一项消费者研究,在包含中国在内的2...3月11日,蔡司光学发布了全新品牌概念“NOBODY SEES LIKE YOU(你所见的,不凡如你)”,启动“品牌概念+产品+服务”的全面升级。蔡司光学全球首席营销官Jesper Wiegandt表示,蔡司光学在全球范围内进行了一项消费者研究,在包含中国在内的20个国家里,进行了40000多次消费者访谈,以了解人们的生活、用眼习惯、兴趣爱好、购买动机等。展开更多
The thinking level of students in primary and middle school can affect their mastering of brand concept.In order to guide the students′ consumption,this study explored the cognitive level and developmental characteri...The thinking level of students in primary and middle school can affect their mastering of brand concept.In order to guide the students′ consumption,this study explored the cognitive level and developmental characteristics of brand concept of students in primary and middle school.The results showed:(1)the cognitive level of brand concept of students in primary and middle school improved with age;(2)the students of primary and middle school have different knowing about different dimensions of brand concept;(3)the students in different grades have different knowing about the brand concept with higher\|grade students knowing more comprehensively.展开更多
文摘3月11日,蔡司光学发布了全新品牌概念“NOBODY SEES LIKE YOU(你所见的,不凡如你)”,启动“品牌概念+产品+服务”的全面升级。蔡司光学全球首席营销官Jesper Wiegandt表示,蔡司光学在全球范围内进行了一项消费者研究,在包含中国在内的20个国家里,进行了40000多次消费者访谈,以了解人们的生活、用眼习惯、兴趣爱好、购买动机等。
文摘The thinking level of students in primary and middle school can affect their mastering of brand concept.In order to guide the students′ consumption,this study explored the cognitive level and developmental characteristics of brand concept of students in primary and middle school.The results showed:(1)the cognitive level of brand concept of students in primary and middle school improved with age;(2)the students of primary and middle school have different knowing about different dimensions of brand concept;(3)the students in different grades have different knowing about the brand concept with higher\|grade students knowing more comprehensively.
