信息化建设是传统计算机与互联网技术高速发展并融合的产物,现阶段已经成为引领产业创新的决定性技术手段。随着信息技术的快速发展,企业信息化已成为现代企业发展的重要标志。然而,在信息化过程中,消费者知情权的实现与保障问题等日益...信息化建设是传统计算机与互联网技术高速发展并融合的产物,现阶段已经成为引领产业创新的决定性技术手段。随着信息技术的快速发展,企业信息化已成为现代企业发展的重要标志。然而,在信息化过程中,消费者知情权的实现与保障问题等日益凸显。本文将从消费企业信息化管理中消费者知情权的影响因素以及实现与保障消费者知情权的策略三个方面进行探讨。Information construction is the product of the rapid development and integration of traditional computer and Internet technology, and has become the decisive technical means to lead industrial innovation at this stage. With the rapid development of information technology, enterprise informatization has become an important symbol of modern enterprise development. However, in the process of informatization, the realization and protection of consumers’ right to know have become increasingly prominent. This article will explore the influencing factors of consumers’ right to know in the information management of consumer enterprises, as well as the strategies for realizing and safeguarding consumers’ right to know.展开更多
知情权作为基本的消费者权利,在直播带货中却没有得到完整实现,数据造假、虚假宣传等乱象层出不穷,碍于时间和空间上的不平衡,相较于传统消费模式,直播带货中消费者的知情权更加难以实现。厂家对生产信息公示的不完全、主播对商品信息...知情权作为基本的消费者权利,在直播带货中却没有得到完整实现,数据造假、虚假宣传等乱象层出不穷,碍于时间和空间上的不平衡,相较于传统消费模式,直播带货中消费者的知情权更加难以实现。厂家对生产信息公示的不完全、主播对商品信息展示的扬长避短,都阻碍了消费者知情利益的存在,传统的义务模式在直播带货中知情权的实现上已尽显疲态。因此,知情权的实现向权利模式转变已无法避免,通过平台建立直播产品负面清单,以否定性的评价来强制厂家向主播依法履行信息公开,实现“知情利益”的存在;对主播建立黑名单,对没有进行有效、真实、全面信息公开的直播间进行管理,通过降低流量扶持等平台措施敦促其履行经营者的告知义务,以此全面实现直播带货中的消费者知情权。The right to informed consent, as a fundamental consumer right, is not fully realized in live- streaming e-commerce. Various irregularities such as data falsification and false advertising are rampant, making it more challenging for consumers to exercise their right to informed consent in live-streaming e-commerce due to temporal and spatial imbalances compared to traditional consumer models. Incomplete disclosure of production information by manufacturers and selective presentation of product information by hosts hinder the existence of consumer informed interests, showcasing the inadequacy of the traditional duty model in realizing the right to informed consent in live-streaming e-commerce. Therefore, a shift towards a rights-based model for the realization of informed consent is inevitable. Establishing a negative list of live-streaming products on platforms to compel manufacturers to lawfully disclose information to hosts, thereby realizing the existence of “informed interests”;creating blacklists for hosts who fail to provide effective, truthful, and comprehensive information disclosure in their live streams, managing such broadcasts, and urging compliance with the duty to inform by reducing platform support, thus comprehensively realizing consumers’ right to informed consent in live-streaming e-commerce.展开更多
随着网络经济的蓬勃发展,网络直播营销作为一种新兴的商业模式,正深刻影响着消费者的购买行为。本文旨在探讨消费者保护权在网络消费行为中的重要性,特别是消费者知情权在网络直播营销中的保护问题。通过分析现阶段网络直播营销中存在...随着网络经济的蓬勃发展,网络直播营销作为一种新兴的商业模式,正深刻影响着消费者的购买行为。本文旨在探讨消费者保护权在网络消费行为中的重要性,特别是消费者知情权在网络直播营销中的保护问题。通过分析现阶段网络直播营销中存在的消费者知情权保护困境,包括经营者与主播采用的虚假宣传手段以及消费者自身维权意识的匮乏等原因,揭示了消费者在网络直播营销中面临的知情权受损风险。基于此,本文从完善信息披露制度、明确侵权责任主体以及加强政府监管责任三个方面出发,提出了加强对消费者知情权保护的策略建议,以期为消费者在网络直播营销中的合法权益提供更加坚实的保障。With the vigorous development of network economy, network broadcast marketing, as a new business model, is deeply affecting consumers’ purchasing behavior. This paper aims to discuss the importance of consumer protection rights in online consumption behavior, especially the protection of consumers’ right to know in online live broadcast marketing. By analyzing the dilemma of consumers’ right to know protection in the current network live broadcast marketing, including the false publicity means adopted by operators and anchors and the lack of consumers’ awareness of rights protection, this paper reveals the risk of consumers’ right to know damage in the network live broadcast marketing. Based on this, this paper puts forward strategic suggestions to strengthen the protection of consumers’ right to know from three aspects: improving the information disclosure system, clarifying the subject of infringement liability and strengthening the government’s regulatory responsibility, so as to provide more solid protection for consumers’ legitimate rights and interests in online live broadcasting marketing.展开更多
文摘信息化建设是传统计算机与互联网技术高速发展并融合的产物,现阶段已经成为引领产业创新的决定性技术手段。随着信息技术的快速发展,企业信息化已成为现代企业发展的重要标志。然而,在信息化过程中,消费者知情权的实现与保障问题等日益凸显。本文将从消费企业信息化管理中消费者知情权的影响因素以及实现与保障消费者知情权的策略三个方面进行探讨。Information construction is the product of the rapid development and integration of traditional computer and Internet technology, and has become the decisive technical means to lead industrial innovation at this stage. With the rapid development of information technology, enterprise informatization has become an important symbol of modern enterprise development. However, in the process of informatization, the realization and protection of consumers’ right to know have become increasingly prominent. This article will explore the influencing factors of consumers’ right to know in the information management of consumer enterprises, as well as the strategies for realizing and safeguarding consumers’ right to know.
文摘知情权作为基本的消费者权利,在直播带货中却没有得到完整实现,数据造假、虚假宣传等乱象层出不穷,碍于时间和空间上的不平衡,相较于传统消费模式,直播带货中消费者的知情权更加难以实现。厂家对生产信息公示的不完全、主播对商品信息展示的扬长避短,都阻碍了消费者知情利益的存在,传统的义务模式在直播带货中知情权的实现上已尽显疲态。因此,知情权的实现向权利模式转变已无法避免,通过平台建立直播产品负面清单,以否定性的评价来强制厂家向主播依法履行信息公开,实现“知情利益”的存在;对主播建立黑名单,对没有进行有效、真实、全面信息公开的直播间进行管理,通过降低流量扶持等平台措施敦促其履行经营者的告知义务,以此全面实现直播带货中的消费者知情权。The right to informed consent, as a fundamental consumer right, is not fully realized in live- streaming e-commerce. Various irregularities such as data falsification and false advertising are rampant, making it more challenging for consumers to exercise their right to informed consent in live-streaming e-commerce due to temporal and spatial imbalances compared to traditional consumer models. Incomplete disclosure of production information by manufacturers and selective presentation of product information by hosts hinder the existence of consumer informed interests, showcasing the inadequacy of the traditional duty model in realizing the right to informed consent in live-streaming e-commerce. Therefore, a shift towards a rights-based model for the realization of informed consent is inevitable. Establishing a negative list of live-streaming products on platforms to compel manufacturers to lawfully disclose information to hosts, thereby realizing the existence of “informed interests”;creating blacklists for hosts who fail to provide effective, truthful, and comprehensive information disclosure in their live streams, managing such broadcasts, and urging compliance with the duty to inform by reducing platform support, thus comprehensively realizing consumers’ right to informed consent in live-streaming e-commerce.
文摘随着网络经济的蓬勃发展,网络直播营销作为一种新兴的商业模式,正深刻影响着消费者的购买行为。本文旨在探讨消费者保护权在网络消费行为中的重要性,特别是消费者知情权在网络直播营销中的保护问题。通过分析现阶段网络直播营销中存在的消费者知情权保护困境,包括经营者与主播采用的虚假宣传手段以及消费者自身维权意识的匮乏等原因,揭示了消费者在网络直播营销中面临的知情权受损风险。基于此,本文从完善信息披露制度、明确侵权责任主体以及加强政府监管责任三个方面出发,提出了加强对消费者知情权保护的策略建议,以期为消费者在网络直播营销中的合法权益提供更加坚实的保障。With the vigorous development of network economy, network broadcast marketing, as a new business model, is deeply affecting consumers’ purchasing behavior. This paper aims to discuss the importance of consumer protection rights in online consumption behavior, especially the protection of consumers’ right to know in online live broadcast marketing. By analyzing the dilemma of consumers’ right to know protection in the current network live broadcast marketing, including the false publicity means adopted by operators and anchors and the lack of consumers’ awareness of rights protection, this paper reveals the risk of consumers’ right to know damage in the network live broadcast marketing. Based on this, this paper puts forward strategic suggestions to strengthen the protection of consumers’ right to know from three aspects: improving the information disclosure system, clarifying the subject of infringement liability and strengthening the government’s regulatory responsibility, so as to provide more solid protection for consumers’ legitimate rights and interests in online live broadcasting marketing.
