随着互联网技术的发展与电子商务的普及,网络购物逐渐成为人们最受欢迎的购物模式之一,其方便快捷、物美价廉的特点给人们的日常生活带来了许多便利。与传统的交易模式不同,网络购物在运作的过程中,道德主体结构与利益关系结构发生了变...随着互联网技术的发展与电子商务的普及,网络购物逐渐成为人们最受欢迎的购物模式之一,其方便快捷、物美价廉的特点给人们的日常生活带来了许多便利。与传统的交易模式不同,网络购物在运作的过程中,道德主体结构与利益关系结构发生了变化,在高速腾飞的同时也出现了一些道德困境。道德失范问题日益显现,这些道德失范问题阻碍着网络购物的发展。深入探究网络购物中的道德失范问题,对网络购物中各方参与人的利益、网络购物环境、市场经济秩序良好运行都将有所助益。With the development of Internet technology and the popularity of e-commerce, online shopping has gradually become one of the most popular shopping modes for people, and its convenient, fast, inexpensive features have brought a lot of convenience to people’s daily life. Different from the traditional transaction mode, the structure of moral subject and interest relationship has changed during the operation of online shopping, and some moral dilemmas have appeared at the same time of rapid development. The problem of moral anomie is becoming increasingly apparent, which hinders the development of online shopping. The in-depth study of moral anomia in online shopping will be helpful to the interests of all participants in online shopping, the online shopping environment and the good operation of market economy order.展开更多
通过对老年人网络购物意愿影响因素的研究,提升老年人的网络购物意愿和数字素养,为老年人积极有效参与网络购物,融入数字社会提供有益借鉴。本研究以感知价值理论和技术接受模型为理论基础,构建老年人网络购物行为意愿影响因素模型;使...通过对老年人网络购物意愿影响因素的研究,提升老年人的网络购物意愿和数字素养,为老年人积极有效参与网络购物,融入数字社会提供有益借鉴。本研究以感知价值理论和技术接受模型为理论基础,构建老年人网络购物行为意愿影响因素模型;使用模糊集定性分析法(fsQCA)来探讨影响因素的组态路径;通过问卷调研和fsQCA3.0软件进行数据收集与分析。研究发现感知易用性、感知有用性、成本价值、社会价值、情感价值是影响老年人网络购物意愿的重要因素,并相互联动产生三条组态路径。最后根据所得组态路径的机理分析,提出提升老年人网络购物意愿,助力老年人跨越数字鸿沟的建议。Through the research on the influencing factors of the elderly’s online shopping willingness, the elderly’s online shopping willingness and digital literacy are improved, which provides a useful reference for the elderly to actively and effectively participate in online shopping and integrate into the digital society. Based on the theory of perceived value and technology acceptance model, this study constructs a model of influencing factors of online shopping behavior intention of the elderly. Fuzzy set qualitative analysis (fsQCA) is used to explore the configuration path of influencing factors. Data collection and analysis were conducted through questionnaire survey and fsQCA3.0 software. The study finds that perceived ease of use, perceived usefulness, cost value, social value and emotional value are important factors affecting the online shopping willingness of the elderly, and they interact with each other to generate three configuration paths. Finally, according to the mechanism analysis of the obtained configuration path, some suggestions are put forward to enhance the online shopping willingness of the elderly and help the elderly cross the digital divide.展开更多
文摘随着互联网技术的发展与电子商务的普及,网络购物逐渐成为人们最受欢迎的购物模式之一,其方便快捷、物美价廉的特点给人们的日常生活带来了许多便利。与传统的交易模式不同,网络购物在运作的过程中,道德主体结构与利益关系结构发生了变化,在高速腾飞的同时也出现了一些道德困境。道德失范问题日益显现,这些道德失范问题阻碍着网络购物的发展。深入探究网络购物中的道德失范问题,对网络购物中各方参与人的利益、网络购物环境、市场经济秩序良好运行都将有所助益。With the development of Internet technology and the popularity of e-commerce, online shopping has gradually become one of the most popular shopping modes for people, and its convenient, fast, inexpensive features have brought a lot of convenience to people’s daily life. Different from the traditional transaction mode, the structure of moral subject and interest relationship has changed during the operation of online shopping, and some moral dilemmas have appeared at the same time of rapid development. The problem of moral anomie is becoming increasingly apparent, which hinders the development of online shopping. The in-depth study of moral anomia in online shopping will be helpful to the interests of all participants in online shopping, the online shopping environment and the good operation of market economy order.
文摘通过对老年人网络购物意愿影响因素的研究,提升老年人的网络购物意愿和数字素养,为老年人积极有效参与网络购物,融入数字社会提供有益借鉴。本研究以感知价值理论和技术接受模型为理论基础,构建老年人网络购物行为意愿影响因素模型;使用模糊集定性分析法(fsQCA)来探讨影响因素的组态路径;通过问卷调研和fsQCA3.0软件进行数据收集与分析。研究发现感知易用性、感知有用性、成本价值、社会价值、情感价值是影响老年人网络购物意愿的重要因素,并相互联动产生三条组态路径。最后根据所得组态路径的机理分析,提出提升老年人网络购物意愿,助力老年人跨越数字鸿沟的建议。Through the research on the influencing factors of the elderly’s online shopping willingness, the elderly’s online shopping willingness and digital literacy are improved, which provides a useful reference for the elderly to actively and effectively participate in online shopping and integrate into the digital society. Based on the theory of perceived value and technology acceptance model, this study constructs a model of influencing factors of online shopping behavior intention of the elderly. Fuzzy set qualitative analysis (fsQCA) is used to explore the configuration path of influencing factors. Data collection and analysis were conducted through questionnaire survey and fsQCA3.0 software. The study finds that perceived ease of use, perceived usefulness, cost value, social value and emotional value are important factors affecting the online shopping willingness of the elderly, and they interact with each other to generate three configuration paths. Finally, according to the mechanism analysis of the obtained configuration path, some suggestions are put forward to enhance the online shopping willingness of the elderly and help the elderly cross the digital divide.