本文以南岳衡山作为研究对象,使用后羿采集器采集携程旅行网在线点评的大数据,通过ROSTER CM6软件,从词频、社会语义网络、情感分析三个方面对南岳衡山进行研究,并对新形势下衡阳市文旅产业提质策略进行探究。研究表明:旅游者对南岳衡...本文以南岳衡山作为研究对象,使用后羿采集器采集携程旅行网在线点评的大数据,通过ROSTER CM6软件,从词频、社会语义网络、情感分析三个方面对南岳衡山进行研究,并对新形势下衡阳市文旅产业提质策略进行探究。研究表明:旅游者对南岳衡山的点评以正面评价为主,对景区的旅游资源和旅游活动关注度较高,游客的负面评价主要集中在景区标识与解说、旅游设施、景区安全、卫生状况等方面。在此基础上,建议新形势下衡阳市文旅产业提质应挖掘旅游特色与文化,提升景区旅游竞争力;优化景区解说与导览,促进景区内涵的提升;科学规划与管理,提高景区服务与管理水平。This paper takes South Great Mountain (Mount Heng) as the research object, uses the houyi data collector to collect big data of online reviews on Ctrip, and studies South Great Mountain (Mount Heng) from three aspects of word frequency, social semantic network, and emotion analysis by ROSTER CM6 software, and explores the quality improvement strategy of Hengyang cultural tourism industry under the new situation. The research shows that the tourists’ comments on Hengshan Mountain are mainly positive, and they pay more attention to the tourism resources and activities of the scenic spot. The negative comments are mainly concentrated on the signs and explanations of the scenic spot, tourism facilities, safety and health of the scenic spot. On this basis, it is suggested that under the new situation, the quality improvement of Hengyang cultural tourism industry should explore the tourism characteristics and culture to enhance the tourism competitiveness of scenic spots;optimize the interpretation and tour of scenic spots to promote the enhancement of the connotation of scenic spots;scientifically plan and manage to improve the service and management level of scenic spots.展开更多
文摘本文以南岳衡山作为研究对象,使用后羿采集器采集携程旅行网在线点评的大数据,通过ROSTER CM6软件,从词频、社会语义网络、情感分析三个方面对南岳衡山进行研究,并对新形势下衡阳市文旅产业提质策略进行探究。研究表明:旅游者对南岳衡山的点评以正面评价为主,对景区的旅游资源和旅游活动关注度较高,游客的负面评价主要集中在景区标识与解说、旅游设施、景区安全、卫生状况等方面。在此基础上,建议新形势下衡阳市文旅产业提质应挖掘旅游特色与文化,提升景区旅游竞争力;优化景区解说与导览,促进景区内涵的提升;科学规划与管理,提高景区服务与管理水平。This paper takes South Great Mountain (Mount Heng) as the research object, uses the houyi data collector to collect big data of online reviews on Ctrip, and studies South Great Mountain (Mount Heng) from three aspects of word frequency, social semantic network, and emotion analysis by ROSTER CM6 software, and explores the quality improvement strategy of Hengyang cultural tourism industry under the new situation. The research shows that the tourists’ comments on Hengshan Mountain are mainly positive, and they pay more attention to the tourism resources and activities of the scenic spot. The negative comments are mainly concentrated on the signs and explanations of the scenic spot, tourism facilities, safety and health of the scenic spot. On this basis, it is suggested that under the new situation, the quality improvement of Hengyang cultural tourism industry should explore the tourism characteristics and culture to enhance the tourism competitiveness of scenic spots;optimize the interpretation and tour of scenic spots to promote the enhancement of the connotation of scenic spots;scientifically plan and manage to improve the service and management level of scenic spots.
