乡村振兴背景下,电商直播作为一种新兴的网络营销模式,具有推动农村经济发展、拓宽农民增收途径、推动地区性特色产业繁荣发展的积极作用。本文分析了邵阳县茶油产业的资源禀赋优势,“茶油+”的多链融合项目是该地区乡村振兴的有效手段...乡村振兴背景下,电商直播作为一种新兴的网络营销模式,具有推动农村经济发展、拓宽农民增收途径、推动地区性特色产业繁荣发展的积极作用。本文分析了邵阳县茶油产业的资源禀赋优势,“茶油+”的多链融合项目是该地区乡村振兴的有效手段。目前,邵阳县茶油产业仍存在政策导向不精准、高端人才缺失、产品特性限制、缺乏创新融合品牌的问题。电商直播持续助力乡村地区特色产业发展应从转变政府工作重心、创新特色产业的多链融合项目、培养农村直播人才以及创建地标性特色品牌四条路径入手。Under the background of rural revitalization, e-commerce live broadcast, as a new network marketing model, plays a positive role in promoting rural economic development, broadening farmers’ income channels, and promoting the prosperity and development of regional characteristic industries. This paper analyzes the resource endowment advantage of tea oil industry in Shaoyang County, and the multi-chain integration project of “tea oil+” is an effective means of rural revitalization in this area. At present, the tea oil industry in Shaoyang County still has the problems of inaccurate policy guidance, the lack of high-end talents, the limitation of product characteristics, and the lack of innovative and integrated brands. The continuous attention of e-commerce live broadcasting to the development of characteristic industries in rural areas should start from four paths: changing the focus of government work, innovating multi-chain integration projects of characteristic industries, cultivating rural live broadcasting talents and creating landmark characteristic brands.展开更多
邵阳县油茶种植历史悠久,近年油茶产业发展较为迅速。为探讨邵阳县油茶种植气候适宜区,为油茶产业布局提供科学依据。在研究油茶生长发育与气候条件、立地条件关系的基础上,筛选出了油茶种植气候区划指标和地形区划指标;利用邵阳县及其...邵阳县油茶种植历史悠久,近年油茶产业发展较为迅速。为探讨邵阳县油茶种植气候适宜区,为油茶产业布局提供科学依据。在研究油茶生长发育与气候条件、立地条件关系的基础上,筛选出了油茶种植气候区划指标和地形区划指标;利用邵阳县及其周边10个气象站点1985~2019年的气候资料以及邵阳县90 m×90 m DEM地理信息数据,采用GIS技术以及层次分析法,开展了邵阳县油茶种植气候适宜性区划和评价。结果表明:邵阳县油茶种植气候适宜区和最适宜区面积合计占全县面积的92.15%;次适宜区和不适宜区面积较小,分别仅占县域面积的7.79%和0.06%。展开更多
文摘乡村振兴背景下,电商直播作为一种新兴的网络营销模式,具有推动农村经济发展、拓宽农民增收途径、推动地区性特色产业繁荣发展的积极作用。本文分析了邵阳县茶油产业的资源禀赋优势,“茶油+”的多链融合项目是该地区乡村振兴的有效手段。目前,邵阳县茶油产业仍存在政策导向不精准、高端人才缺失、产品特性限制、缺乏创新融合品牌的问题。电商直播持续助力乡村地区特色产业发展应从转变政府工作重心、创新特色产业的多链融合项目、培养农村直播人才以及创建地标性特色品牌四条路径入手。Under the background of rural revitalization, e-commerce live broadcast, as a new network marketing model, plays a positive role in promoting rural economic development, broadening farmers’ income channels, and promoting the prosperity and development of regional characteristic industries. This paper analyzes the resource endowment advantage of tea oil industry in Shaoyang County, and the multi-chain integration project of “tea oil+” is an effective means of rural revitalization in this area. At present, the tea oil industry in Shaoyang County still has the problems of inaccurate policy guidance, the lack of high-end talents, the limitation of product characteristics, and the lack of innovative and integrated brands. The continuous attention of e-commerce live broadcasting to the development of characteristic industries in rural areas should start from four paths: changing the focus of government work, innovating multi-chain integration projects of characteristic industries, cultivating rural live broadcasting talents and creating landmark characteristic brands.
文摘邵阳县油茶种植历史悠久,近年油茶产业发展较为迅速。为探讨邵阳县油茶种植气候适宜区,为油茶产业布局提供科学依据。在研究油茶生长发育与气候条件、立地条件关系的基础上,筛选出了油茶种植气候区划指标和地形区划指标;利用邵阳县及其周边10个气象站点1985~2019年的气候资料以及邵阳县90 m×90 m DEM地理信息数据,采用GIS技术以及层次分析法,开展了邵阳县油茶种植气候适宜性区划和评价。结果表明:邵阳县油茶种植气候适宜区和最适宜区面积合计占全县面积的92.15%;次适宜区和不适宜区面积较小,分别仅占县域面积的7.79%和0.06%。