To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain mod...To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.展开更多
采用质量功能展开(Quality Function Deployment,QFD)将顾客需求转化为功能需求过程中,为综合考虑顾客需求自相关关系和功能需求自相关关系,构建了基于网络分析法(Analytic Network Process,ANP)的QFD模型。采用三角模糊数处理QFD中的...采用质量功能展开(Quality Function Deployment,QFD)将顾客需求转化为功能需求过程中,为综合考虑顾客需求自相关关系和功能需求自相关关系,构建了基于网络分析法(Analytic Network Process,ANP)的QFD模型。采用三角模糊数处理QFD中的语义评价信息。采用模糊决策试验与实验评估法获取顾客需求自相关矩阵和功能需求自相关矩阵;利用对数最小二乘法求解模糊两两比较矩阵获取顾客需求重要度;然后建立ANP-QFD模型计算功能需求初始重要度。基于技术竞争性模糊评估信息,采用熵值法对初始重要度进行修正,计算功能需求的最终重要度。最后以某装载机功能需求重要度计算为例,验证了所提方法的有效性。展开更多
基金The National Natural Science Foundation of China(No.72071039)the Foundation of China Scholarship Council(No.202106090197)。
文摘To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.
文摘采用质量功能展开(Quality Function Deployment,QFD)将顾客需求转化为功能需求过程中,为综合考虑顾客需求自相关关系和功能需求自相关关系,构建了基于网络分析法(Analytic Network Process,ANP)的QFD模型。采用三角模糊数处理QFD中的语义评价信息。采用模糊决策试验与实验评估法获取顾客需求自相关矩阵和功能需求自相关矩阵;利用对数最小二乘法求解模糊两两比较矩阵获取顾客需求重要度;然后建立ANP-QFD模型计算功能需求初始重要度。基于技术竞争性模糊评估信息,采用熵值法对初始重要度进行修正,计算功能需求的最终重要度。最后以某装载机功能需求重要度计算为例,验证了所提方法的有效性。