With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of s...With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.展开更多
Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,th...Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.展开更多
基金Projects of Education and Teaching Reform of the Teaching Steering Committee of Light Industry and Textile Majors in Guangdong Provincial Higher Vocational Colleges(No.2022QGF206)Research Foundation of Shenzhen Polytechnic under Grant 6022312025S.
文摘With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.
文摘Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.
